Soorty Regenagri Initiative (SRI) innovative collaboration with the Rural Education & Economic Development Society (REEDS)

Soorty Denimkind | Global Denim Manufacturing Powerhouse Since its inception in April 2023, the initiative has already made significant inroads, partnering with over 1100 small-scale farmers across an expanse of approximately 5000 acres. These farmers are being trained in regenerative farming practices that not only yield immediate environmental benefits but also promise long-term prosperity and […]

New Balance Improves on its Commitment to Improve Sustainability with Land to Market Regenerative Farming

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Land to Market works directly with farmers, ranchers and other raw material producers using Ecological Outcome Verificationâ„¢ (EOV), the science inside of Land to Market, which measures land health and verifies whether farmland is in a state of regeneration or degeneration. EOVâ„¢ was developed by the nonprofit, Savory Institute, together with Michigan State University, Texas A&M,  The […]